Technology for an equitable world.
Serve is a public benefit corporation providing access to wealth-building tools and technologies for a more equitable world.
We Believe
Purpose drives profit.
Relationships are more important than transactions.
Transparency and accountability build trust.
Diversity, equity and inclusion matter–always.
We are your partners.
We harness the power of financial, legal, and Web3 technologies to help individuals build generational wealth, and for organizations to align their assets with their purpose.
Our team brings years of experience in banking, wealth management, financial technology, and economic development in and with Fortune 100 companies, independent businesses, and everything in between.
Founding Team
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Francene Chadwick
Co-Founder & CEO
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Todd Youngblood
Co-Founder & CPO
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Jennifer Landsen
Fractional CTO
Founding Advisory
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Mark Eckhardt
Startup Advisor
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Katherine James
Technology Advisor
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Cheryl Frankiewicz
Finance Advisor
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Chip Hauss
Social Change Advisor
Our founders, Francene Chadwick and Heba Gibani are Graduates of Founder’s Gym, Cohort 18.
SERVE is a CO-OP Member in Zebra’s Unite.
"A transparent, ethical financial market and system is within reach. It can build wealth for all families and communities and significantly influence the outcome of the world's most pressing problems."
Francene Chadwick, Co-Founder & CEO